Category Archives: cell phones

April: Springing Up Distracted Drivers

April is National Distracted Driver Month, but drivers’  may be too distracted to have noticed that. The National Safety Council began this public service campaign around 2011, but the data on driving distraction has significantly changed over the past six years.  We don’t know if we have been taken as April’s Fools.

We begin with a definition: The National Highway Traffic Safety Administration (NHTSA) reports that distracted driving is any activity that diverts attention from driving… “it includes talking or texting on your phone, eating and drinking…talking to people in your vehicle, fiddling with the radio…”

NHTSA  DATA DIPS

In 2009, the annual data released by NHTSA showed sixteen percent (16%) of fatal crashes involved distracted driving. They added that this number was probably under reported. In a more recent 2014 report, the NHTSA observed that distracted driving accounted was the cause for just ten percent (10%) of fatal crashes. It is hard to imagine that drivers have become less distracted and the accident rate is droping. The underlying reason is that the NHTSA changed the baseline for reporting data around 2011.

The rate of most distractions… eating and drinking in the car, and fiddling with the radio has probably stayed constant since 2011. The Smartphone, as distraction, did not.

SMARTPHONE RATES DO NOT DIP

 Pew Research reports that in the Spring of 2011, only thirty-five percent (35%) of Americans had a smartphone. By 2016, the ownership rate was sixty-four (64%).

It is hard to reconcile that as smartphone use has increased  the overall accident rate from distracted driving has declined. 

Yet  another government report, called NOPUS, provides confusing  data too. It observes for 2015 that the percentage of  drivers text-messaging or visibly manipulating handheld devices and phones in cars was between 2.2 and 3.8 percent. A different source, a  survey done for AT&T reports that seventy percent (70%) of drivers admitted to using their smartphone in the car.

DRIVER DISTRACTION- THEN AND  TODAY

There have been technological fixes between 2011 and 2017 that could have reduced the dangers, but there is not a consensus that they help. Consider the three known sources of driver distraction: visual distraction (taking your eyes off the road to fumble for your phone), manual distraction (fumbling for the phone and then holding it to your ear) and last but not least, cognitive distraction (dividing your attention between the road and the message content). Phone enthusiasts believe that drivers are now safer because of hands-free calling. Hands-free phones ‘ seemingly’ reduce the visual and manual distraction

COGNITIVE DISTRACTION: INFORMATION KILLER

The big unknown, the piece that we have no hard evidence about, is the cognitive distraction. Advocates like the Ford Motor Company argue  that voice-activated dashboard devices reduce some of the risks.  But, for a  counter-point see: https://www.aaafoundation.org/measuring-cognitive-distractions. The AAA Foundation for Traffic Safety disputes the fundamental assumption that hands-free make us safer. Driving requires focused mental attention, but so do the words we pick and choose when we talk or search on our phones. Most of us overestimate our dexterity at switching between the road and a cognitively demanding task. That puts our lives, and the lives of others, at risk.

The month of April is a time of rebirth- it is when we celebrate Spring, religious holidays, the return of baseball, and, with less rejoicing, tax season. Bringing National Distracted Driver Awareness into that list seems like a noble pairing, but it resembles tax season in a significant way- if only we could understand it better and get the numbers straight.

Synergy: Autonomous Cars and Cell Phones

 

Synergy is a simple way to describe the relationship between  cell phones and autonomous cars. The more we use our cell phones, the more we need  to find a safer way to travel.

Most of us know that we are at greater risk for an accident when we use our phones and drive at the same time. Yet, we persist, and at any given time, an estimated nine percent of drivers are talking or texting (2011). The actual numbers may be higher, as evidenced by new 2016 data showing that motorist deaths are continuing to surge.

Engineers are developing autonomous cars to address virtuous needs like safer roads, mobility for the disabled and blind, and energy efficient travel. But, what about the “talk factor”,  the not-so-safe activity that happens in the background of vehicle trips?

FILLING TIME AND SPACE… THE DISTRACTION

Drivers and passengers  have tamed in-vehicle time by using their phones on the Internet, placing or receiving phone calls, and sending texts or chat. Our transportation models  consider the origin, where people travel from, and the destination, where people travel to. But, the research does not pay attention to what happens in the middle, the sandwich time between the endpoints.

Drivers who use their phones are distracted in several ways: visually, cognitively, and manually. The cell phone, as distraction, bears an interesting comparison with car radios. Are they a source of distraction, even though the “conversation” is one way?

THE RADIO AND DISTRACTION

Bill DeMain examines this issue in a 2012 article for Mental Floss. When car radios debuted in the 1930s, there was heightened concern that they would distract drivers. Reaching for the dials, and searching for a station could take a driver’s focus off the road.  A few states, Massachusetts, New York, and others, proposed fines if a driver installed a radio. It is vital to remember that these early cars lacked power steering and automatic transmissions, so driving safely required full attention and “two hands on-the wheel.”  

Early legislation to ban car radios failed, but it is reminiscent of today’s hard-to-enforce laws that prohibit texting while driving or hand-held devices.  

Today, close to a century later, you might expect that drivers are more familiar with their car radios, particularly as the controls and placement have simplified. Yet that is not the case. In 2002 the NHTSA reported that 66 percent of fatal car crashes involved  “Playing with the Radio or CD”.  In a more recent white paper the NHTSA (National Highway Traffic Safety Administration) does not single out the car radio, but observes that sixteen percent (16%) of the fatal crashes in 2009 involved distracted driving. Police reports could visibly identify cell phones in nearly 20 percent of these fatalities, but the actual rate was thought to be larger.

In 2014 the NHTSA reported only 10% of fatal crashes and 18% of injury crashes were associated with distracted driving. That’s because NHTSA changed its standards for reporting distration. The new data set is not specific to cell phones, and includes all sources of driver distraction, including, of course, the radio. It is noteworthy that while people are driving more miles, there should be a safety offset from vehicle improvements such as air bags, assisted braking, and electronic stability control.  In their 2016 data analysis, The National Safety Council, a nonprofit group, indicates that traffic fatalities are growing at a pace that far exceed the three percent increase in miles driven .

SHOPPING FOR NEW CARS

But, on a more colloquial level, it seems that people now shop for a new car with connectivity, not safety, at the forefront. For example, a Car and Driver/Good Housekeeping selection for the best cars of 2017 indicates the new GMC Acadia has standout features: “The features of this SUV are:  (1) the Acadia seats up to seven (2) it has a Bose sound system and (3) it can serve as a WiFi hot spot perfect for road trips.”

Buyers of the Acadia and other vehicles like it, have a new found opportunity to fill the dead time when they travel, the time and the space between here and there. They can continue their online presence, even when they are behind the windshield. Intuitively, drivers know that they put themselves at some risk when they do so; it does not take a driver’s education class to understand there is heightened visual and cognitive distraction. Even with hands-free control, most drivers know that they are not as safe, but they continue to use their cell phones. If  they are lucky enough to own a Tesla, they interact with a giant touch screen.

DISTRACTED STILL

Older people may be less adept overall with these technologies and have slower reflexes operating cell phones and touch-screens in the car. The MIT Age Lab and others study this in field work. One of the surprising results they  report is that drivers using voice command interfaces to control in-car navigation systems  sometimes spend longer with their eyes off the road than those using conventional systems. Moreover, there is no evidence that older drivers are safer operating the dials on the car radio, while younger people are safer and more adept with phones. 

Going forward, the only real solution to reduce accident rates for drivers of all ages is to take their hands, their minds, and their visual field completely off the road. Then, they can fully participate in and manipulate their online conversations, without fear of an accident. The desire to do this will move the technology. It will move it towards hands-free, hands-off trips in autonomous cars.